Who goes to Las Vegas in January? More than 150,000 visitors who attended the CES 2026 exhibition, the most powerful tech event in the world! This year the event was host to more than 4100 exhibitors and 6900+ global media, content creators and industry analysts who came together to discover the latest and greatest in the consumer electronics sectors.
One of the highlights of the show was the display by Brunswick Corporation, the world’s largest marine technology company and the umbrella corporation for Boston Whaler, Princecraft, Sea Ray, Mercury Marine, Bayliner, Freedom Boat Club and Simrad, among others. While approaching the Brunswick exhibit, I wish I had had the assistance of Brunswick’s new Simrad AutoCaptain autonomous boating system to guide me through the throngs of eager participants who were lined up to visit the new Sea Ray SLX, NAVAN C30, and Lund Crossover XS on display, featuring the latest technology from Lowrance and Mercury Marine. The exhibit also featured the global launch of the FLITE RACE high-performance eFoil, a collaborative innovation from Flite and Mercury Racing that skims across the water at speeds up to 40mph.
I had just missed crossing paths with Brunswick’s CEO, Dave Foulkes, but was given an in-depth tour of the exhibit by Michael Livingston, who handles Enterprise Marketing Communications for Brunswick. I was impressed with the new NAVAN C30, a 30-foot, 12-person go-anywhere craft that gets you to your destination in comfort and safety, and 58mph fast… with its outboard configurations up to 600 hp. Michael explained that it can charge your Flite board via the cabintop solar array, for more fun on the water.
Next up on the tour was the Lund Crossover XS, a fishing enthusiast’s dream boat, powered by multiple engines, including a Mercury Racing 150R, Mercury Avator 35e kicker engine, and a Lowrance® Recon™ trolling motor. Trophy catch guaranteed?
We finished the Brunswick tour with a test drive of their new AI-powered helm simulator. The simulator provided attendees with an engaging way to experience assisted navigation, dynamic environmental responses and intelligent co-pilot functionality in a highly realistic digital environment that we could choose from a variety of landscapes. Steering at the helm, it actually felt as if the cockpit and floor were moving, providing participants with a real “on-water” experience.
Brunswick Corporation’s CTO Áine Denari summed it up best during her Foundry Panel presentation at CES 2026: Next Never RestsTM to make boating smarter, easier, and more connected for the future.
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