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POWER BOATING COMES ALIVE IN 2004 (19-2)
  William E. TaylorAfter attending the several boat shows across Canada this winter, I am happy to report that 2004 is shaping up to be one of the most exciting seasons on record. From what I have seen and heard, many manufacturers and dealers across North America are witnessing some of the best sales figures in quite some time, indicating a strong economy and an action-packed season.

This year's 46th Annual Toronto International Boat Show was a huge success as power boaters took advantage of some of the best deals around. Family runabouts were as popular as ever, while many attendees paid special attention to sport cruisers and motoryachts. Raising the excitement-level even further was "The Lake," a new expansive in-water showroom hosted in the Ricoh Coliseum. Considered to be the world's largest in-door lake for boaters, the spectacle was complete with slips and approximately 50 new boats, allowing boaters to browse the models in a summer-like atmosphere. Georgian Bay-based Henry's Fish House was also on site to heat up the boating fever even more. Other Canadian events, such as the Vancouver International Boat Show held in early February, also experienced positive results with a record attendance and a 24 per cent increase over last year.

Power Boating Canada even traveled south to the Miami International Boat Show to witness some of the year's most exciting new introductions. Mercury Marine attracted the media from around the world after staging a press conference to introduce its all-new series of Verado four-stroke outboard engines. The power line includes a 200, 225, 250 and 275 hp models and from what we have tested, these newcomers are going to be a hit on the water this season.

We also learned Bombardier will be taking their impressive E-TEC technology to a new level in the V6 range. While the company is keeping vital information under wraps, look for future updates in Power Boating Canada as the story unfolds throughout the year.

Some other news includes Brunswick Corporation's recent acquisition of Crestliner, Lowe, Lund and Lund Boats of Canada from Genmar Industries for approximately $191 million. With Genmar primarily focusing on its impressive fibreglass VEC models, Brunswick is moving full force into the aluminum boat market to complement its impressive boat lines and engines, which include Princecraft, Sea Ray, Mercury Marine and Mercury Racing.

As we continue to throttle up for the coming season, I must say there are a lot of exciting events coming your way. With several Poker Runs already scheduled, plus the exciting in-water shows and fishing events throughout the country, I am happy to report that the boating spirit is stronger than ever. If you have any questions or suggestions do not hestiate to contact me at bill@powerboating.com.

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