It
was 1984 when Bill Taylor, an avid boater, recognized
a need for a publication to bring the thrill of pleasure
boating to Canadian enthusiasts.
With the input of a boating advisory group, Bill
created Power Boating Ontario and began extensive
promotion of the sport at boat shows across the country.
Response was immediate and overwhelming. It was only
a short time later when elite members of the boating
industry implored Bill to take Power Boating Ontario
to a national level.
Within a year, Power Boating Canada surfaced on newsstands
coast to coast and became one of the most successful
magazine launches in the country, followed by its
equally popular French-language sister publication,
Les Plaisanciers, based in Montreal, Quebec.
Now approaching its 24th year, Power Boating Canada,
along with Les Plaisanciers, has evolved into the
most prominent boating publications in the country.
By delivering a high-impact editorial package, including
extensive boat tests, exciting destination stories
and technical how-to articles, both publications have
taken leadership roles in promoting all aspects of
the boating lifestyle.
The magazine's are extensively involved with various
marine organizations and have even expanded the awareness
of performance boating by hosting offshore performance
poker runs, which started in the late 1980s on Georgian
Bay. And what began as an activity to further enjoy
the thrill of speed, has evolved into a favourite
pastime among performance boaters throughout North
America. The poker run events have also become major
contributors to local charities. In addition to countless
contributions to many charitable groups, a special
live and silent auction held prior to the Lake Ontario
Hall Fame Poker Run for three years raised more than
$200,000 for the Sick Children's Hospital For Sick
Children.
"It has been my pleasure for the past 23 years
to help promote the thrill of the power boating lifestyle.
I thank all of the members of the industry who participated
in the success of the publications and special event
programs," said Bill Taylor.
For more information about Power Boating Canada, feel
free to browse our website further and let us send
you a free sample copy.
